Endless possibilities
Adjust your formula whenever you like—from seasonal hair needs and lifestyle changes to your desire for a new fragrance or colour.
Personalised Hair Care with
Endless Possibilities
Transform your mirror moments and embrace your effortless beauty.
Personalised
Hair Care
Explore endless possibilities.
Personalised to you
We get to know you and your goals through our Quiz, so we can create a hair care Ritual that’s personalised to you with endless ingredient combinations, temporary pigments, and aromas.
We get to know you and your hair goals through our Quiz to create a personalised Ritual for your needs.
Making hair care magical
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Shades for days
Temporarily transform, enhance, or tone your hair colour with our optional Fantasy shades, Classic shades, and Neutralisers.
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Sustainable spirit
Our planet-conscious practices and recycled packaging breathe life into our vegan formulas by reducing our carbon footprint.
Create your Ritual
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Shampoo
A gentle personalized cleanser designed to set the stage for your hair goals.
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Conditioner
A nourishing conditioner personalized to fit your exact needs.
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Masque
A rejuvenating personalized treatment focused on unlocking your dream hair.
Shampoo
A gentle personalized cleanser designed to set the stage for your hair goals.
Conditioner
A nourishing conditioner personalized to fit your exact needs.
Masque
A rejuvenating personalized treatment focused on unlocking your dream hair.
A Ritual that’s all you
Meet our Ambassadors and learn what makes their formulas unique.
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GraceDry, tight curls
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MayaCoily, frizzy hair
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SofieFine, wavy hair
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AbiaThick, straight hair
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CharlotteFrizzy, curly hair
Learn more
Grace
Dry, tight curls
Learn more Maya
Coily, frizzy hair
Learn more Sofie
Fine, wavy hair
Learn more Abia
Thick, straight hair
Learn more Charlotte
Frizzy, curly hair
Learn more
The meaning behind the magic
From our vegan and cruelty-free ingredients to our sustainability standards, our vision is to make the world a little more luminous.
Share your AURA
aurahaircare
Ways to Save
Free Shipping on all orders over 65 €.
Free Shipping will be automatically applied to all orders over 65 € before tax.
Get 15% OFF this order when you select autoship.
Set separate delivery schedules for products. Skip or cancel anytime.
